The auto industry is full of major studies and awards that evaluate a vehicle’s power, popularity, or overall quality. But only one evaluates automakers and vehicles on how much joy they bring their owners, and that’s the J.D. Power Automotive Performance, Execution and Layout, or APEAL, awards.
The vice president of automotive quality at J.D. Power has said that the goal of automakers should be delighting customers and meeting their needs. Some of them are better at that than others. And that’s what the APEAL Study measures.
GMC received third place among the mass-market brands surveyed. Ranking third sounds like less of a win, but look at the results. GMC was higher than Chevrolet and Buick, both General Motors brands, and well surpassed other competitors like Ford, Toyota, Honda, and Nissan.
The J.D. Power study also found that the GMC Sierra HD was one of the highest-ranked models in its segment. It’s easy to see why. The 2020 GMC Sierra HD has impressive power numbers, with 18,510 pounds of towing on the 2500HD and a massive 35,500 pounds on the 3500HD. In addition to this, the Sierra HD now has the off-road technology of the AT4 trim.
You can experience the satisfaction of the Sierra and other GMC vehicles for yourself by scheduling a test drive at Jim Causley Buick GMC Truck today.