J.D. Power published this year’s Customer Service Index study, and Buick scored big. The mass-market brand landed at the top of the rankings for the third year in a row. Booking appointments digitally increased customer satisfaction. Thanks to its industry-leading service, Buick was the Highest Rated Automotive Brand.
Buick scored 857 out of a possible 1,000 points, putting it ahead of second-place MINI and third-place Mitsubishi. Chevrolet and GMC ranked fourth and fifth, respectively. Although Buick models feature luxurious amenities and affordable pricing, the brand still competes with mass-market manufacturers. Premium brands were rated separately, although Buick’s score competed with the top brands there as well.
Thirty-four percent of survey respondents stated they preferred to communicate via text message. Unfortunately, less than 10 percent of service departments use text as a method of communication.
Buick continues to streamline the car ownership experience, and that dedication played a major role in the brand’s success. More consumers enjoy the convenience of booking service appointments digitally. Many preferred to communicate with dealers via text messaging.
While some brands lag behind and have yet to implement technology into sales and service, Buick is ahead of the curve. Notably, the Customer Service Index survey found brands with an all-digital experience scored 75 points higher.
Get a closer look at what Buick has to offer and why it is the highest rated mass-market automotive brand for dealership service when you visit Jim Causley Buick GMC.