Each year, J.D. Power conducts its U.S. Automotive Performance, Execution and Layout (APEAL) Study. This study asks vehicle owners to measure their emotional attachment to and excitement about their new vehicles. The study includes 37 attributes ranging from a sense of interior comfort and the exhilaration of the gas pedal. In the 2021 study, GMC performed well. Here are a few of the highlights.
The GMC Sierra HD came away with the best APEAL ranking in its class for the second year in a row. The GMC Sierra HD offers premium comfort and convenience features like leather upholstery, heated seats, a Bose® sound system, and wireless smartphone charging. The Sierra HD offers all of these available upscale features, while still delivering an available best-in-class maximum tow rating of 36,000 pounds.
In addition to the GMC Sierra HD, the overall GMC brand performed well in this study. GMC scored a total of 861 points out of 1,000 and had the fourth-highest score among mass-market brands. The segment average was a score of 845.
Other GMC models also performed well in the study. The GMC Yukon had the second-highest score in the large SUV segment, while the GMC Sierra 1500 had the second-best score in the light-duty pickup category.
Want to know more about the appealing Sierra HD? Contact our team at Jim Causley Buick GMC Truck in Clinton Township, Michigan.